What are the $30,000 questions?
We hear a lot about the value of big data. Everything we do and say somehow seems to be tracked by the web giants and used to ‘improve’ their offerings too us – essentially meaning their algorithms analyse are responses and use this to tailor the information and the marketing we see so hopefully we’ll buy more.
Given the prevalence and prominence of this we can sometimes forget the importance of small data and the value of details.
So this week we analyse how a couple of questions added up to $30,000 in savings a year for two clients.
