I’m often approached by people who are unsure about their finances and are looking for help – but they have little idea of what I actually do.
It can be a hard thing to explain as well. I've lost count of the number of marketing sessions I've sat through talking about how I need to have a 30 second 'elevator pitch' for just such an occasion, but they always sound glib and can only ever skim the surface.
That's why I was so excited to be asked to participate in a campaign that allowed advisers to share some of their stories, the things we do every day as we work with our clients.
The stories are raw, and they're about helping people at the most vulnerable point in their life.
As Andrew’s story shows, our advice is about so much more than just money – and that is where the real value lies.